To make sure a contact will not receive any SMS from you, we recommend to use our opt-out (OO) system.
SMS to un-subscribed contacts will go to status UNSUBSCRIBED (see How to Check SMS Logs & Status).
Each contact has an OO flag that is either active (no SMS will be sent to this number) or inactive.
There are 2 different types of OO flags on SMS.to: Global (see green marker below) or List (see red marker below).
Global Opt-Out
A contact, which is globally marked as un-subscribed, will never receive any SMS from you, no matter which method is used to send it (sending to a list, sending a single SMS, etc.).
By default, each opt-out request is interpreted as a global OO.
List Opt-Out
A contact, which is marked as un-subscribed from a certain list only, will not receive any SMS from you if this list is used as a recipient. It will anyhow receive SMS from you, if it is on another list and the other list is used as a recipient or if you use the contacts phone number as a recipient manually.
That way it is possible to allow certain contacts to be un-subscribed for certain topics, types of SMS, etc. only.
Un-Subscribing contacts
Un-/Subscribe manually
In order to manually subscribe or un-subscribe a contact, click on the corresponding OO flag next to the contact and confirm your action:
Un-/Subscribe in bulk
Select one or more contacts from the table view and choose the required action from the menu above the contact table:
Un-/Subscribe triggered by the contact
We offer several methods, which allow you to leave it up to the recipient of the SMS to decide, whether he wants to opt-out of your traffic allowing you to comply with GDPR, for example:
- opt out via link
- opt out via TFN (toll free number)
Please see How to use Opt-out Feature for more details on this topic.
Un-/subscription is not a real-time feature. Actions may take up to 24 hours to come into effect.
If you have any questions, please send us an email at support@sms.to